Ron Adner.

The Nathaniel D’1906 and Martha E. Leverone Memorial Professor of Business Administration Tuck School of Business at Dartmouth College

  • Rigorous and relevant, thoughtful and practical, Adner is proving himself to be one of our most important strategic thinkers for the twenty-first century.

    —JIM COLLINS, author of Good to Great and How the Mighty Fall, coauthor of Built to Last and Great by Choice.
  • Winning the Right Game is a landmark contribution to the strategy literature.

    —REBECCA HENDERSON, John and Natty McArthur University Professor, Harvard University; author of Reimagining Capitalism in a World on Fire.
  • This book is a powerful tool for executives leading transformations under uncertainty.

    —QUE DALLARA, President & CEO, Honeywell Connected Enterprise.
  • Winning the Right Game offers a brilliant strategic framework to lead the transformation of entire value chains through an ecosystem approach.

    —JIM HAGEMANN SNABE, Chairman, Siemens and A. P. Moller Maersk.
  • Ron Adner’s book provides critical insight into how to determine what the emerging competitive environment will likely hold and how to prosper in it.

    —STEVE SASSON, Kodak (retired), inventor of the digital camera.
  • Ron Adner teaches with clarity and conviction that, in a world beset by roiling waves of turbulent disruption, the next big winners will be those who craft a deeply resilient strategic architecture. While many strategists focus on the firm and its industry, Adner urgently pushes us to zoom out, to see—and ultimately to harness—the larger map of connections and interdependencies in an entire ecosystem. Rigorous and relevant, thoughtful and practical, Adner is proving himself to be one of our most important strategic thinkers for the twenty-first century.

    —JIM COLLINS, author of Good to Great and How the Mighty Fall, coauthor of Built to Last and Great by Choice.

    Winning the Right Game is a landmark contribution to the strategy literature. Any leader who does not understand their value architecture risks being blindsided by ecosystem disruption. Essential reading for anyone involved in setting strategy—or who wants to be.

    —REBECCA HENDERSON, John and Natty McArthur University Professor, Harvard University; author of Reimagining Capitalism in a World on Fire.

    Once again, Ron Adner has written a book that changes how you think about value creation and competitive outlook. This book is a powerful tool for executives leading transformations under uncertainty. I found myself reading it again and again for inspiration.

    —QUE DALLARA, President & CEO, Honeywell Connected Enterprise.

    In times of radical change, the ability to reinvent organizations from a position of strength is key to staying relevant. Winning the Right Game offers a brilliant strategic framework to lead the transformation of entire value chains through an ecosystem approach.

    —JIM HAGEMANN SNABE, Chairman, Siemens and A. P. Moller Maersk.

    After living through a major industry transformation at Kodak, I know that the challenges of disruption cannot be met by just doing what you’ve historically done well even better. Ron Adner’s book provides critical insight into how to determine what the emerging competitive environment will likely hold and how to prosper in it.

    —STEVE SASSON, Kodak (retired), inventor of the digital camera.

    The WideLens Ron Adner

    The Wide Lens

    What Successful Innovators See That Others Miss

    How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail?

    The truth is that many companies fail because they focus too intensely on their own innovations, while neglecting the ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. It means ensuring that a host of partners—some visible, some hidden—deliver on their promises, too.

    Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success, from Michelin’s failed run-flat tires to Apple’s path to market dominance. The Wide Lens offers a powerful new set of frameworks and tools that will multiply your odds of innovation success.

    This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure.

    —CLAYTON CHRISTENSEN, author of The Innovator’s Dilemma.

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